Tuesday, December 6, 2011

The Valentino Garavani Virtual Museum launched

Just launched the Valentino Garavani archives and virtual museum!
The Valentino Garavani Virtual Museum is an unprecedented digital fashion experience showcasing five decades of fashion history.
There is a quick start link at the botom of page with instructions of use and navigation, but to watch images you would have to download an application and then launch it.
After downloading the desktop application each visitor can create their unique route through the galleries, to discover and enjoy every aspect of Valentino's extraordinary world
It is an experience somehow between 3D, video game and virtuality, that tries to implement the visit with documentation and general information on the couture house, the personality of the designer/couturier and the work of the firm along the years.  Though in principel very interesting, I am not sure if the idea of "playing" with an external application would encourage visitors, but the concept is according with times and online living of many projects.  No news about the possibility of a physical museum to be soon a reality.

Here is the video at the Valentino youtube channel from the press conference for the official presentation in New York: "... Valentino is available to masses ....., welcome to future ......" Anne Hathaway, presenter of the event with participation of many personalities, among them was Amit Sood, creator of Google Art Project.

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