To gather lessons from the American Museum of Natural History’s first Tweetup, Ms. Canty said the staff members had decided to also conduct an old-fashioned survey of participants.
As museums are seeing budgets cut and fierce competition for people’s time, Ms. Canty said social media helps people stay engaged. “There is a sense that social media tools make people more remote from each other and more remote from reality,” she said. “What people want to engage with is an authentic experience, and we think that is our stock in trade. That is everything that we do here.”
Complete article in NYTimes