The post should read: Engaging your audience before twitter.
As you can see by the sign/painted label in the wall this an image from some time ago. But it illustrates very well my reflection for the weekend: there are many ways to spread the word, engage and have the audience participating with/in your museum than using technologies. Sure, it is true that to read the sign here, the public must already be there walking the museum. But if museums show their "backstage" while they are re-organising and explain their work, surely audiences would feel more connected to the mission of the museum and the visits can turn into a recurrent ones, which in the end should be one of most important goals of any museum.
It is not agains technologies, it is working in cooperation with, not forgetting the personal touch!